Case Studies

When HOTPIT Autofest was presented with the opportunity to develop a nationally televised docu‑series, the goal wasn't just to give people another competition series. It was to tell the human story behind one of motorsport's fastest‑growing disciplines — drift culture.
Stev Stephens of StevStreet Entertainment brought that vision to life. A member of an award‑winning production team with credits on globally recognized programs, including American Ninja Warrior and The Amazing Race, Stephens shaped the storytelling approach for the series and invited Stulac Marketing to partner on media production, marketing strategy, and partnerships. Together, the team set out to educate audiences on the roots of drifting — the drivers, judges, organizers, commentators, and tight‑knit community fueling the sport's explosive growth. Centered around HOTPIT Autofest's unique blend of grassroots competition and culture, the series captures a world where seasoned pros and average joes share the same stage.

When the Friends of Jack Foundation approached us, they wanted to introduce their organization to a wider audience and grow their donor community. Their challenge? Turn their founding story, a difficult medical narrative, into something uplifting, inspiring, and positive. Stulac Marketing partnered with them to create a unique, story-led campaign rooted in purpose and powered by film.