a man stands before an audience giving a presentation on digital marketing

Digital Marketing


graphic image of a computer with a digital store front on the screen

How To Go Digital

"Going Digital" is a transformation a business undertakes that embraces the whole spectrum of digital marketing capabilities the online world has to offer. Over the years people have taken the internet by storm. People have become more comfortable buying products/services online. As your buyers purchase in different locations, it becomes paramount that you offer your products/services there as well. Though the digital marketing space is far from perfect, some tried - and - true principles have emerged.


Read below to discover those digital marketing principles.

Principles of Digital Marketing

1. Market for The Customer: From here on out, your marketing campaigns will be built to solve particular problems and offer solutions to help customers. Your product or service, will hopefully, but not always, be apart of the solution. This is all about your image and how customers will perceive, and, ultimately, interact with your brand. 

2. Tell A Story: Storytelling has emerged as a powerful tool to connect brands and customers. By crafting a powerful, relatable story you will be able to connect to your target audience on an emotional level. You give your brand voice and a personality that will deliver a more genuine experience for your customer. This develops "likability". 

3. Constant Communication is Key: Unfortunately, there is no set-it and forget-it strategy. You need to constantly engage with your customers through email, social media posts, blogs, and more. When a follower tweets at you, you respond to open a dialogue with them. This is about being available, making your customer feel heard, but, also, for research and development. The more you engage with your audience, the more you'll get to know them.

At the heart of all digital marketing projects with Stulac Marketing, you will find these essential principles. But these principles are not only essential to Stulac Marketing. They are essential to any effective inbound strategy as well. 

Stulac Marketing is
Inbound Marketing All The Way

Solution selling, selling to solve a problem for a customer, as opposed to product selling, selling a particular product/service, is the center-piece of Inbound Marketing. Inbound marketing is a digital marketing strategy that builds trust with your audience, having them come to you instead of you bombarding them with adds. 

Here is why you should adopt an inbound marketing strategy.

Inbound Marketing Loves Organic Reach: Being able to reach your audience organically, without paid-ad assistance, saves you money. More importantly, an inbound methodology is built upon the creation of educational content and target keywords. These components, and more, contribute to the generation of better less-costly qualified-leads through search engine optimization or SEO. 

Show Off Your Knowledge: Your business is known as an industry expert in its field. Inbound marketing exploits your knowledge, giving your target audience the faith and trust in your brand, that you know what you're talking about. In turn, you become an established thought leader in your space. Your audience learns to turn to you whenever they have a relatable problem. 

For more information on Inbound Marketing, click the link below to Hubspot.com's blog post. 

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Stulac Marketing
Digital Marketing Solutions

Choose a path that best fits where you are currently in your digital thought-process.

Business teams work on a digital marketing campaign.

Digital Marketing Campaign

Playing around online, whether it be with social media, google, etc. can leave you asking "Is it working?" 

Having a strategy in place, that aligns with your business's goals and principles, can help keep you on track and realize results. 

A digital marketing coach works with a small business owner on social media marketing.

Digital Marketing Coaching

Your plan is to manage your business's online presence on your own. A fresh pair of eyes along the way can take your efforts to the next level. 

A marketing coach is as involved as you want; budget-friendly, educational, and, most importantly, collaborative. 

Business owner reaches for the stars to grow his business.

 Buyer Persona

Are people interacting with your posts? Posting with a particular person in mind adds a genuine touch and can be a determining factor of whether or not someone engages.  

A buyer persona is a fictional profile of your ideal customer. This customer has a name, likes and pain-points, and consumes information in various ways. Find out more about buyer personas by meeting Nurse Nancy on the next page.